Leveraging Innovative Imaging & Biophysical Techniques: Strengthening Claims and Differentiation for Topical Dermatology Products
- Interrogating how innovative imaging and biophysical techniques (e.g. digital imaging, 3D, AI-based assessment) can robustly support efficacy and cosmetic/dermatology claims for topical products in real regulatory dossiers rather than just in marketing decks
- Debating what level of validation, standardisation, and reproducibility regulators and internal governance teams actually require before they will accept novel techniques as part of the evidence package for label or claim support
- Comparing real-world case examples where innovative techniques have (or have not) helped to differentiate topical dermatology products, and exploring how pharma, dermocosmetic companies and imaging providers can collaborate to generate decision-changing data rather than technology showcases